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Little moments make up big stories.

It is my aim to help you tell a part of yours through good design and beautifully printed paper goods.. 

My name is Yasmin Eelkema and I began Jewel Paper Co in June of 2016 as a way to channel my creativity and encourage more thoughtfulness in an ever busy world. What started as hand lettered greeting cards quickly grew and evolved into invitation design and branding and has settled (for now, hehe) into the role of an invitation and stationery design house.

You will read this a lot over our website - people, moments, memories. But it couldn't be a more accurate representation of what I am all about and the reasons why I do what I do (thanks to you!). Whether I am working with couples on invitations or a startup with their branding - I always aim to to make the process enjoyable and seamless and the end product something they (and I!) can be super proud of. 

I truly believe in making the small moments the most treasured, the most mundane - beautiful, and the people in our lives the absolute priority. 

So however you found me and my happy little business, I am so glad that you did. 

Thank you so much for joining me!

Yas x




- Some Kind Words - 

"I am just touching base to say thank you again. You're a dream. Everything about you and your business. The whole process of doing our invitations was fuss free and you really got our direction from the very beginning. Honestly, since getting our invitations - I want to get them all out right now and then have the wedding this weekend it makes me so excited." 
- Alex, Wedding Stationery 
“Yas was absolutely amazing to work with from our invitations to welcome signs and place cards she is so talented and helped to style our wedding beautifully! We can't recommend Yas and jewel paper co enough for any stationary you might need. Our stationary was better than we could have imagined and nothing was too much trouble for her! Thank you so much Yas for everything! X”

- Jaimee & Jack, Wedding Stationery

"We are so grateful for the professional and personable experience of working with you Yas! Somehow you’ve managed to create a wedding invitation set that we didn’t even know that we wanted. With minimal instruction and direction from us, you have designed us a set that is so unique, understated and classy. It’s perfect! We are so proud to be sending your work to all of our nearest and dearest, inviting them to share in the best day of our lives! Thank you for contributing to our journey and being such a beautiful soul!"

- Amy, Wedding Stationery

"Yas - you are amazing!! I actually got goosebumps all over when we opened them. We are completely OBSESSED and can't beleive they are actually ours with our names on them! You are on talented chick and there is not one part of this whole process that we would change."

- Alex & Ian, Wedding Stationery

"Yas, from my first enquiry to J+Co you were wonderful! The whole experience was a delight - you keenly invested in making the design process seamless and were always happy to help both creatively and personally! Yas, thank you, I'll preach your name from the rooftops!" 

- Gemma, Wedding Stationery

"I just wanted to let you know that I have been getting lots of lovely feedback regarding how beautiful our wedding invites are! Thanks again for your great design and advice along the way."

- Zoe, Wedding Stationery

Yas, thank you so much for all your hard work with our stationery! You have a beautiful soul that made everything so stress free! Nothing was too hard or a problem, even a week out asking for extra things. If I could, I would recommend you over and over again! I cannot speak higher of you."

- Sarah, Wedding Stationery 

"Can't thank JPC enough!!! Not only does Yas do amazing work but she is an absolute dream to work with. Heads up anyone needing invites/stationary give this girl a go. Yas THANK YOU!!!!" 

- Georgie, Wedding Stationery & Signage

 "Working with JPC was a fantastic and easy experience, Yas knew what you wanted without needing to say anything. She worked around your busy schedule and kept you updated every step of the way. I was blown away by the finished project and had so many comments on the invitations."

- Tash, Wedding Stationery 

"Yas, my parcel (of business stationery) arrived this morning and I LOVE every bit of it. Thank you so much for your fabulous work with my logo design."

- Lynne, Branding

"Thanks Yas! Your design skills are amazing! We absolutely loved our suite xx"

- Emily, Invites

"Thank you Yas, it was a pleasure working with you. You were so helpful and easy to work with. You have created a dream logo for me and incredible labels for my packaging! Can not thank you enough & highly recommend." 
- Tiff, Sunshine Coast Qld (Branding + Packaging)
"I absolutely LOVE my 21st invitations (using Brush with Love semi-custom design) - I highly recommend JPC!" 
- Sophie, Goondiwindi (21st Invitations)
"Yas, my parcel (of business stationery) arrived this morning and I LOVE every bit of it. Thank you so much for your fabulous work with my logo design."
- Lynne, Toowoomba Qld (Branding + Business Stationery)
"Thanks Yas! Your design skills are amazing! We absolutely loved our suite xx"
- Emily, Moree NSW (Wedding Suite)